A question that comes up very frequently from our clients is; who owns the content?
The answer is very simple: you do.
Once we’ve got the content, cut it and have the final picture, it’s yours. But so too are all of the original raw files.
It’s very common for companies to want to repurpose this content – the digital nature of it and the vast amount of platforms available (think YouTube pre-roll, Facebook/Instagram advertising, and of course, TV), means that you might want to consider using the footage at a later date.
If you want to try and edit different video using the same original footage, that’s a lot easier (and cheaper!) than going and reshooting.
If you want to incorporate old footage with new, that’s easy as well, and gives you access to a wider range of available content.
You own it – now and forever!