The Cost of Video Distribution
- By Mike
- •
- 14 Feb, 2017
- •
Obviously, you want people to see your brand sparkling new video once it’s finished.
We thought we’d shed some light into the costs of distributing video across different platforms.
For many, the Internet is the most cost efficient platform to distribute your video. There are many different choices available, but we’re also going to take a look at traditional television and TV On Demand, a platform growing in popularity.
YouTube:
YouTube’s ad pricing works as a cost-per-view, with ads typically ranging from between $0.10 to $0.30 per view. These different costs reflect how YouTube places the ads on it’s website, with pre-roll (an ad before a video), costing more than a “suggested video”.
For more information, visit here.
Instagram and Facebook:
These social networks are a little tougher to explain. The long and the short of it is that Facebook (which owns Instagram as well) works on a bidding system.
There are several factors that Facebook use to price your ads, but it depends on things like what industry/interests you’re targeting, demographics etc. Basically there are limited slots available for advertising on the platform and you go up against other companies who are also trying to reach the same audience as you.
Facebook advertising works in a cost per view format, similar to YouTube.
You really have to go through the process within Facebook to get a sense as to what your ads are going to cost but it’s a great platform with very targeted advertising.
Traditional Television:
TVNZ/Media Works have a rate according to length of video (from 15 seconds and up), the time of day, what show is being aired, what channel, etc.
It varies vastly depending on these factors, but we’ll give you some examples:
On a Monday night during Shortland St, the cost per 30 second ad costs $18,150, at time of writing.
On a Sunday afternoon during Undercover Boss, the cost per 30 second ad is $500.
The times obviously reflect how many people are watching.
Note: these rates are usually able to be negotiated depending on your budget and other factors.
See the TVNZ rate card here
for a more indepth look.
TV On Demand
On Demand is an ever increasing way of consuming content, with a growing audience. These costs are run by cost-per-view as well and are well targeted, making them an excellent option.
Some rough costs are as follows:
For one week on targeted sports videos with Media Works (TV3 etc.) will cost $5,785 for an estimated audience of 32,130, at the time of writing.
For one week on targeted 60 Minutes videos will cost $380 for an estimated audience of 2000.
See the Media Works On Demand rate card here.
Summary
As you can see, it’s looks quite daunting, but it’s fairly straight-forward. There’s not much point in creating an awesome new video if no-one can see it!
If you need any help wading through some of the details, feel free to give Digital Masters
a call, and we’d be happy to help.
In today's rapidly evolving digital landscape, video content has emerged as a dominant and compelling medium for communication. Its ability to engage, inform, and captivate audiences has led to its widespread adoption by businesses, creators, and individuals alike. In this blog post, we'll explore why video content has become such a crucial tool and the myriad of benefits it offers.
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