Digital Masters recently had the pleasure of working with the people from Camair. Their brief was simple – they wanted an energetic and fun video, but was informative and showed the make-up airbrush in use.
Their intended platform for the video was social media.
There are only a few restrictions/specifications (especially when it comes to quality!) that you need to meet when you’re uploading a video to the various social media sites – television specifications are much more rigorous.
So we designed the video in a way that conforms to standards of other platforms, namely television.
Videos need to meet the following standards:
These requirements are some of the most rigorous for video – if Camair ever decided to run their videos on the television, they’d have the expense spared of reshooting to meet those specifications.
By thinking ahead to what your needs might be, you can save literally thousands of dollars! Check out the video!