TR Group’s 25th Birthday Bonanza
Go to all 12 branches across New Zealand.
Get all 125 staff on camera.
Show 25 years of history.
Highlight our company culture.
And then present this video to us on our big 25th anniversary celebration.
If what you’ve read above seems like a tall ask, we’d agree – how do you incorporate all of those things into one (or possibly more) cohesive video?
We decided the best way to attack this brief was to attach a narrative and someone to tell the story, and this is what we came up with:
On a road trip around New Zealand visiting all of the TR branches and staff, Bruce Hopkins, a well-known New Zealand personality, is on a mission to deliver a special package.
We traveled over 2000 kilometres, visiting all 12 branches, meeting all 125 people, showcasing their history and what made TR Group an amazing company.
But what made this video super great, was our live component that we wanted to add to the screening. Our concept was centered around Bruce taking a special package up the country – but no-one knew what it was – until the event.
At the end of the last video screened, we crossed to a live camera of Bruce in the truck that he travelled up the country in, where he presented the special package to Andrew Carpenter, the founder of TR.
It was a fantastic way of tying everything up – the crowd cheered and hollered as the guy they’d met earlier turned up live at their event without them even knowing!
For us here at Digital Masters however, it was a real privilege to work with TR Group on such a special project. We met some amazing people, saw some amazing places, and produced a video that everyone was proud of.