Our pals at Socialites came to us with a new challenge – To create a series of seamless infinate looping GIFs for the new range of hot chocolate from Jeds. 7 GIFs. 1 day. Making GIFs was something we had no experience in as usually you just see them pop up in your messenger chats […]
Making GIFs was something we had no experience in as usually you just see them pop up in your messenger chats or on some ancient early 2000’s website, and most of them are just scenes taken from movies or cartoons. So we chucked on our planning hats and got to work.
Each scene needed to revert back to the exact frame it started on so that the GIF would be seamless and you would not be able to see it start it’s loop again. Thus not breaking the magic of the GIF and having them seem like pictures with a slight hint of magic.
People loved them, and the posts had massive audience engagement.
This one had alone over 250,000 views – https://www.facebook.com/JedsCoffeeCo/videos/1905739539687557/
Now we can finally tick off professional GIF production too!