In today's rapidly evolving digital landscape, video content has emerged as a dominant and compelling medium for communication. Its ability to engage, inform, and captivate audiences has led to its widespread adoption by businesses, creators, and individuals alike. In this blog post, we'll explore why video content has become such a crucial tool and the myriad of benefits it offers.

Aerial photography and video work has exploded since the introduction of low cost drones, and the pace that it is advancing is rapid to say the least.
After using our DJI Phantom 3 Professional (Lenny) for the last 3 years, we decided it was time to keep up and ahead of the playing field, so meet our new baby, the DJI Inspire 2 with the X7 Camera Kit (or SkyNet it has now been nicknamed).

The new super 35mm sensor now matches the same sensor we use on our Sony FS7, which can film up to 6k RAW! With 14 stops of dynamic range, and a set of four lenses (16mm, 24mm, 35mm and 50mm) the images we can now get from the air are insane.

We have put together a small showreel from some recent shoots to show some of the drones capability.

Social media is changing how we see video, literally. A fascinating study conducted by the folks at Buffer and Animoto found some really interesting results when it came to how people responded to video format via social media platforms. First, a little bit of context. Everyone knows that social media has taken off in recent […]

Go to all 12 branches across New Zealand. Get all 125 staff on camera. Show 25 years of history. Highlight our company culture. And then present this video to us on our big 25th anniversary celebration.   If what you’ve read above seems like a tall ask, we’d agree – how do you incorporate all […]

Our pals at Socialites came to us with a new challenge – To create a series of seamless infinate looping GIFs for the new range of hot chocolate from Jeds. 7 GIFs. 1 day. Making GIFs was something we had no experience in as usually you just see them pop up in your messenger chats […]

Digital Masters recently had the pleasure of working with the people from Camair. Their brief was simple – they wanted an energetic and fun video, but was informative and showed the make-up airbrush in use. Their intended platform for the video was social media. There are only a few restrictions/specifications (especially when it comes to […]

How much time do you spend online everyday? Are you increasingly spending time watching videos, chatting to friends and reading the news on the Internet? If the answer is yes, you’re not alone.   Surveys highlighting the ever increasing time we’re spending on the internet are everywhere, but here in New Zealand, a recent report […]

A question that comes up very frequently from our clients is; who owns the content?   The answer is very simple: you do. Once we’ve got the content, cut it and have the final picture, it’s yours. But so too are all of the original raw files. It’s very common for companies to want to […]

Obviously, you want people to see your brand sparkling new video once it’s finished. We thought we’d shed some light into the costs of distributing video across different platforms. For many, the Internet is the most cost efficient platform to distribute your video. There are many different choices available, but we’re also going to take […]